Edwards Performance Solutions, a Woman-Owned Small Business (WOSB), specializes in integrating cybersecurity into the organizational culture of technical enterprises through process improvement. I helped design Edwards’ website, through Code Conspirators, with a focus on their Resources and gated Whitepapers to enhance engagement with prospects and clients. Our approach delivers dynamic content tailored to different buyer personas and tracks prospect interactions through email and website engagement, optimizing the lead scoring process.