OVERVIEW
Daly's Truck Driving School is one of Georgia's leading CDL training institutions, known for its hands-on programs and real-world job placement. The client needed a modern redesign to better communicate professionalism, improve usability, and highlight their long-standing reputation within the trucking industry.
MY APPROACH
I restructured the website with a focus on clarity, performance, and conversion. The new design organizes course information, application forms, and student resources into an accessible flow that appeals to both new drivers and returning professionals. The project emphasized trust-building elements—such as testimonials, media features, and statistics—to establish credibility.
RESULTS
- Increased pre-application submissions through simplified form placement.
- Improved visual hierarchy and readability for mobile users.
- Modernized the brand's digital presence while retaining its established identity.
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