OVERVIEW
Farmboys Diesel Performance is a trusted diesel performance shop serving the Charlotte Metro and Piedmont areas since 2005. The client needed an eCommerce site that could efficiently manage a large catalog of vehicle-specific products while maintaining a rugged, performance-oriented aesthetic aligned with their brand.
MY APPROACH
I designed and developed a WooCommerce-powered website optimized for vehicle-based filtering and dynamic product categories. The layout was engineered for clarity and speed, ensuring users could easily find compatible parts by brand or model. Strong typography, high-contrast visuals, and bold red accents reinforced the brand's mechanical and performance-driven identity.
RESULTS
- Streamlined the online shopping experience with improved vehicle-based product search.
- Enhanced visual branding with a clean, high-performance design language.
- Increased conversions through simplified checkout and clear promotional messaging.
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