A great case study does more than show what you built. It tells the story of how you solved a real problem. Clients don’t just want to see your skills — they want to understand your process, your thinking, and the value you bring.
Start with the challenge. What was broken, unclear, or underperforming before you arrived? Describe it briefly but with enough context to show that you listened and understood the client’s needs.
Next, explain your process. Outline the key steps from research to design and development. Highlight collaboration moments and decisions that shaped the outcome. This is where potential clients see how you think.
Then present the results. Use clear metrics whenever possible — faster load times, improved conversions, or better accessibility scores. If numbers aren’t available, focus on qualitative results such as improved usability or positive client feedback.
Keep visuals clean and purposeful. Include before-and-after comparisons, interface mockups, or snippets of code that demonstrate problem-solving. Make sure each image tells a part of the story, not just fills space.
End with reflection. What did you learn from the project? What might you do differently next time? A thoughtful takeaway shows humility and growth, which builds trust.
A case study that wins clients is not about showing perfection. It’s about showing honesty, insight, and results that matter.