OVERVIEW
Rocky Mountain College, a private liberal arts institution in Montana, needed a refreshed website that better represented its vibrant academic community and modern campus life. Their previous site was text-heavy and lacked the visual impact and usability expected by prospective students. The goal was to create a more immersive and engaging experience that highlighted academics, admissions, and student life.
MY APPROACH
I designed a modern, modular layout emphasizing clarity, school pride, and visual storytelling. Each section was structured to balance academic credibility with energetic photography and interactive content. Calls to action were strategically placed to improve conversion for applications, campus tours, and information requests. Accessibility and responsiveness were prioritized to ensure seamless use across all devices.
RESULTS
- Delivered a visually rich, user-friendly website aligned with Rocky Mountain College's brand identity.
- Improved usability and engagement through structured content blocks and clear navigation.
- Increased visitor interaction and conversion for inquiries and applications.
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